Because public transportation in most of America has become congested in crowded roadways and stop-and-go traffic, the recreational automotive enjoyment once desired by drivers has since become obsolete. As automobiles replaced equestrian means of travel, making horseback riding merely a hobby, some experts forecast a future overhaul in global transportation, making automotive travel strictly a hobby for the enthusiast (“Welcome” 17). However, with an automotive aftermarket nearing the landmark of a thirty billion dollar industry, enthusiasts still have a stronghold in one of America’s largest domestic markets, the automotive industry, and no immediate replacement for automobiles is expected (Gilroy). If automobiles are not to be replaced, they must be improved every year to meet the needs and wants of the consumer. National Institute for Automotive Service Excellence-certified Joe Hayes believes that concerns of fossil fuel longevity make fuel efficiency and innovative technology associated with alternative fuels the leading seller of most automotive platforms today. Since automobiles are currently the number one source of transportation in America, future innovations can be forecasted to assimilate into the market, making road travel fast, safe, reliable, and affordable to the average American. (more…)